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                                      特色项目

                                      销售市场能力发展


                                           弈博咨询本系列包含了销售与市场两个部分,它涵盖从一名普通?#21335;?#21806;(市场)人员成长为营销总监的全部内容,从观念、知识到技能与方法,当然它也确实是一个具有非凡挑战的“三级跳”。

                                      从销售市场人员在企业职业生涯发展的路径来看,通常会是如下:

                                      销售(市场)代表→销售(市场)主管→销售(市场)经理→销售(市场)区域经理→销售(市场)总监→营销总监

                                      从销售人员的职业生涯发展路径,对应到他们个人素质与能力的培养,也就是我们所说的“三级跳”:销售技巧能力的提升,赢得良好的个人业绩;销售管理能力的提升,创造最?#35757;?#22242;队绩效;市场策略能力的提升,为整体销售排兵布局,出谋划策。如果三者循序渐进,统合综效,就成就了营销总监所具有的统观全局、制定战略、并有效890执行的诸多素质与能力。如果三者分而治之,同样可以成就每个领域之中的拔尖人才。这也就是弈博咨询销售市场能力发展系列项目的核心所在。

                                      下载云南快乐十分软件
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