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                                      特色項目

                                      銷售市場能力發展


                                           弈博咨詢本系列包含了銷售與市場兩個部分,它涵蓋從一名普通的銷售(市場)人員成長為營銷總監的全部內容,從觀念、知識到技能與方法,當然它也確實是一個具有非凡挑戰的“三級跳”。

                                      從銷售市場人員在企業職業生涯發展的路徑來看,通常會是如下:

                                      銷售(市場)代表→銷售(市場)主管→銷售(市場)經理→銷售(市場)區域經理→銷售(市場)總監→營銷總監

                                      從銷售人員的職業生涯發展路徑,對應到他們個人素質與能力的培養,也就是我們所說的“三級跳”:銷售技巧能力的提升,贏得良好的個人業績;銷售管理能力的提升,創造最佳的團隊績效;市場策略能力的提升,為整體銷售排兵布局,出謀劃策。如果三者循序漸進,統合綜效,就成就了營銷總監所具有的統觀全局、制定戰略、并有效890執行的諸多素質與能力。如果三者分而治之,同樣可以成就每個領域之中的拔尖人才。這也就是弈博咨詢銷售市場能力發展系列項目的核心所在。

                                      下载云南快乐十分软件
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